SOCIAL CASE STUDIES
BAR A VINS LETS CHILL WINE GRAPHIC
INSTAGRAM WINE FEED
WINE BOTTLES
BAR A VINS LETS CHILL WINE GRAPHIC
01
BAR A VINS
SOCIAL MEDIA MANAGEMENT - CONTENT CREATION - PHOTOGRAPHY
BAR A VINS IS A WINE BAR LOCATED IN CHARLOTTE, NC THAT BRINGS EXCELLENT WINE, SNACKS, AND ATMOSPHERE TO THE NEIGHBORHOOD.
DURING MY TIME WORKING WITH BAR A VINS, I MANAGED THEIR INSTAGRAM PAGE INCLUDING THE CREATION OF ALL THEIR STORY & IN-FEED POSTS, GRAPHICS, AND ONGOING ENGAGEMENT WITH FOLLOWERS & CUSTOMERS. I WOULD ALSO TRAVEL ON-SITE TO CAPTURE PHOTOS & VIDEO FOR EVENTS AND NEW ITEMS.
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I WAS ABLE TO ESTABLISH IMPRESSIONS GROWTH BY 20%, INCREASE FOLLOWER COUNT BY 15%, AND GROW THEIR ENGAGEMENT WITH CHARLOTTE FOLLOWERS WHICH WAS A CORE BUSINESS GOAL. CHARLOTTE NOW MAKES UP OVER 55% OF THEIR REACHED AUDIENCES.
02
WE ARE NICEDAY
SOCIAL MEDIA COORDINATOR
NICEDAY IS A CHARLOTTE-BASED FAST-GROWING STARTUP CREATIVE MARKETING AGENCY SPECIALIZING IN HOSPITALITY, RETAIL, AND COMMERCIAL REAL ESTATE.
I STARTED AS A CONTRACTOR AND QUICKLY BECAME THE COMPANY'S FIRST FULL-TIME HIRE. WITHIN A MONTH, I WAS LEADING INITIATIVES, INTERVIEWING AND TRAINING A NEW TEAM MEMBER, AND DEVELOPING CREATIVE AND STRATEGIC PRESENTATIONS FOR CLIENTS. I DON'T JUST MAKE THINGS THAT LOOK GOOD-I ANALYZE TRENDS, INTERPRET DATA, AND BUILD CAMPAIGNS THAT MAKE PEEOPLE FEEL SOMETHING.
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PARTS OF MY JOB INCLUDE BUT ARE NOT LIMITED TO: DAILY ENGAGEMENT WITH ALL SOCIAL MEDIA PAGES AND PLATFORMS, MONTHLY CONTENT SHOOTS PER ACCOUNT,
POND OWNERS MANUAL
PONDLESS AND STREAMS FLIPBOOK
STREAMS FLIPBOOK PAGE
POND OWNERS MANUAL
COASTAL COWGIRL CANDLE LABEL DESIGN
COWBOY BOOT MATCH BOX DESIGN
COASTAL COWGIRL CANDLE LABEL DESIGN
03
SHOP HOMEWURK
GROWTH & BRANDING STRATEGY, INFLUENCER RELATIONS, CREATIVE MARKETING MATERIALS & GRAPHICS
SHOP HOMEWURK IS A BOUTIQUE CLOTHING BRAND BASED IN CHARLOTTE, NC, AND ALSO OPERATES ONLINE. THEY REACHED OUT FOR HELP GROWING THEIR BRAND, CREATING GRAPHICS, AND OPTIMIZING ENGAGEMENT ONLINE.
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DURING MY TIME WITH SHOP HOMEWURK I HAVE BEEN VERY STRATEGY-ORIENTED. THIS MEANS I CREATED TAILORED STRATEGIES BASED ON THE COMPANY'S NEEDS WITH SET ACTION STEPS. THROUGHOUT EACH LAUNCH, I HAVE ALSO PRIORITIZED ANALYTICS TO TRACK SUCCESS AND ENGAGEMENT AND TAILOR STRATEGIES GOING FORWARD.
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WE SUCCESSFULLY LAUNCHED AN INFLUENCER-ENGAGEMENT STRATEGY TO ULTIMATELY GROW A CUSTOMER BASE. WHILE MANY COMPONENTS ARE STILL IN THEIR BEGINNING STAGES, WE ARE OPTIMISTIC BASED ON THE CURRENT ENGAGEMENT.
04
NOURISHING WELLNESS NOW
BRANDING, WEBSITE CREATION & DESIGN, PHOTOGRAPHY
NOURISHING WELLNESS NOW IS A HEALTH & WELLNESS ORGANIZATION BASED IN CHARLOTTE, NORTH CAROLINA. THEY OFFER A VARIETY OF SERVICES FROM YOGA CLASSES TO PRIVATE NUTRITIONAL CONSULTING.
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DURING MY TIME WITH NWN, I WAS ABLE TO ESTABLISH AN UPDATED ONLINE PRESENCE FOR THEM BY CREATING A POLISHED WEBSITE WHERE CLIENTS COULD BOOK SERVICES. I ALSO CREATED A BRANDING STRATEGY PACKAGE AND OFFERED SOCIAL MEDIA CONSULTING INCLUDING PHOTOGRAPHY TO USE FOR CONTENT.
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THE STRATEGIES HAVE PAID OFF AS NWN HAS BEEN ABLE TO GROW ITS CLIENTELE AND UTILIZE ITS SITE TO OFFER NEW SERVICES TO AN ESTABLISHED CLIENT BASE.
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YOU CAN VIEW THE SITE HERE.
NOURISHING WELLNESS HOMEPAGE
NOURISHING WELLNESS SERVICES PAGE
NOURISHING WELLNESS DETAILS PAGE
NOURISHING WELLNESS HOMEPAGE
WOAH THE BAND PICTURE IN THE SUNLIGHT
WOAH THE BAND PICTURE
WOAH THE BAND GUITARIST PICTURE
WOAH THE BAND PICTURE IN THE SUNLIGHT
05
WOAH THE BAND
PHOTOGRAPHY, CREATIVE DIRECTION
WOAH IS AN ALTERNATIVE/INDIE BAND BASED IN CHARLOTTE, NC. I HAVE HAD THE PLEASURE TO DIRECT AND PHOTOGRAPH THEM ON SEVERAL OCCASIONS FOR NEW RELEASES, PRESS, AND CONCERTS.
MANY OF THESE PHOTOGRAPHS HAVE NOW APPEARED ON THEIR SPOTIFY (31k FOLLOWERS), INSTAGRAM (10k FOLLOWERS), AND MULTIPLE ARTICLES LINKED BELOW.
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06
INTUITIVE TATTOO
SOCIAL MEDIA MANAGEMENT, PHOTOGRAPHY
INTUITIVE TATTOO IS A PRIVATE APPOINTMENT-ONLY TATTOO SHOP LOCATED IN CHARLOTTE, NC. TAYLOR, THE OWNER, SPECIALIZES IN VINTAGE FINE-LINE TATTOOING WHICH TRULY STANDS OUT IN THE AREA AND GIVES EACH CLIENT A ONE-OF-A-KIND PIECE OF ART.
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TAYLOR REACHED OUT TO PARTNER UP AND LAUNCH A SOCIAL MEDIA STRATEGY TO HELP GROW AN ONLINE PRESENCE. DURING MY TIME WITH INTUITIVE TATTOO, I WAS ABLE TO PHOTOGRAPH THE SPACE AND TATTOOS, AS WELL AS ENGAGE WITH CLIENTS ONLINE AND CREATE INSTAGRAM POSTS & REELS.
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THROUGH MY WORK, I WAS ABLE TO ESTABLISH A 60% INCREASE IN FOLLOWER ENGAGEMENT, A 388% INCREASE IN FOLLOWERS REACHED IN THE FIRST 3 MONTHS, AND GREW FOLLOWER COUNT 3x ACROSS PROFILES.
INTUITIVE TATTOO STUDIO
INTUITIVE TATTOO STUDIO SINK
INTUITIVE TATTOO STUDIO DOOR
INTUITIVE TATTOO STUDIO
Heritage @ Home page 1-2
Heritage @ Home page 3-4
Heritage @ Home page 7-8
Heritage @ Home page 1-2
07
MIDAS MAGAZINE
PHOTOGRAPHY, CREATIVE DIRECTION, WRITTEN COPY
MIDAS MAGAZINE IS A STUDENT-LED & RUN MAGAZINE THROUGH THE UNC CHARLOTTE MEDIA DEPARTMENT. THESE ARE EXCERPTS FROM ONE OF THE SPREADS I CONTRIBUTED TO DURING MY TIME ON THE PHOTOGRAPHY TEAM FOR THE MAGAZINE.
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THE PROCESS OF DEVELOPING THE MAGAZINE INCLUDED BRAINSTORMING OVERALL THEMES AND DEVELOPING UNIQUE STORY TOPICS TO INCLUDE. I DEVELOPED A STORY THAT HIGHLIGHTED INDIVIDUALS IN CHARLOTTE COOKING FOOD WHICH ILLUSTRATED THEIR CULTURAL BACKGROUND AND HELD A SPECIAL MEANING IN THEIR FAMILIES.
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THROUGH THE PROCESS I WAS ABLE TO SPEND TIME WITH, PHOTOGRAPH, AND INTERVIEW THE INDIVIDUALS, CAPTURING THEIR FOOD AND STORIES. IT WAS AN INCREDIBLY HEART-WARMING EXPERIENCE WHICH LED TO SOME DELICIOUS MEALS AND FAST FRIENDS.